What if my pet gets lost? In the event your pet is kept outdoors or occasionally ?steps out? - we highly recommend that you permanently identify your animal through microchipping. This procedure is painless to your Pet, and provides them a unique identification number that provides tracking back to you, the owner. If your pet becomes lost, call 1-877-PETLINK or click on "Report a Missing or Found Pet" link at the top of the page. Once your pet is reported lost, PETLINK will send you an email confirmation with a link to obtain a "lost pet" flyer with your pet's photo. You may use this flyer to post at local stores, animal shelters and veterinary clinics in your area.