Effective: October 17, 2008
Last updated: April 30, 2009

Our Commitment to Privacy
We know that your privacy is important to you. We provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used.To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

The Information We Collect
This notice applies to all information collected or submitted on the PetLinkTM website or that we otherwise gather from anyone. On some pages, you can order products, make requests and register to receive materials. The types of personal information collected at these pages are:

On some pages, you can submit information about other people. For example, if you order a gift online and want it sent directly to the recipient, you will need to submit the recipient's address. In this circumstance, the types of personal information collected are:

The Way We Use Information
We DO NOT RELEASE FOR SALE any personal information (including email address) we collect. We do receive commercial compensation for some marketing activities for #2 below, Pet Recovery Services Plus Opt In.

At the time of registration, you choose how your personal information will be used as follows:

Pet Recovery Service only 1. My provided information is to be used solely for assistance with recovery of my lost pet.

We use the information you provide about yourself when placing an order only to complete that order. We do not share this information with outside parties except to complete that order and to deliver the services offered under the PetLink pet reunification program. This may include offers to update complementary products and or services that aid in the effectiveness of the PetLink recovery program.

As part of the Petlink pet reunification program, we may release your name, address, phone number and pet name to any caller to Petlink's Found Pet Call Center who is able to provide the pet's unique 15 digit number from the microchip.

Pet Recovery Service plus Opt-In 2. In addition to utilizing my information for assisting in recovery of my lost pet, I would like to join the "PetLink" mailing list; and I may be interested in information from "PetLink" and trusted PetLink partner companies and associations.

You are registering with our website (opt in) that you would like to receive updates on our new products and services, including those of relevant third party partners.

The collection of data by PetLink through registration on third party sites may lead to your data also being held by that third party site.

The data that you provide to PetLink is held in a central database and this database is only accessed by reference to interest or demographic categories in order to provide you with information about those interests you have selected. The process of supplying you with this information is at all times under the control of PetLink although specialist third party suppliers may carry out the dispatch.

We use the information you provide about someone else when placing an order only to ship the product and to confirm delivery. We do not share this information with outside parties except to the extent necessary to complete that order.

We may offer products you want to personalize for another person. Information you provide to us will only be used for that purpose, and it is only disclosed to the person receiving the gift.

We use return email addresses to answer the email we receive. Such addresses are not used for any other purpose and are not shared with outside parties.

We use non-identifying and aggregate information to better design our website and to share with advertisers. For example, we may tell an advertiser that X number of individuals visited a certain area on our website, or that Y number of men and Z number of women filled out our registration form, but we would not disclose anything that could be used to identify those individuals.

Finally, we never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.

Data Security
To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have implemented some physical, electronic, and managerial procedures to secure the information we collect.

Although we take precautions, there are no guarantees; and therefore, PetLink cannot be responsible for any loss or damage you or others may experience as the result of a loss in confidentiality of such information.

How You Can Access and Manage Your Information
You can access and manage all your personally identifiable information that we collect online. Visit http://www.petlink.net and log in.

To update your information:

To opt-out or un-subscribe from emails:

This option removes you from receiving PetLink catalogs, information on products and services or third party offers; however, your information will still be available for assistance with recovering your pet.

We use this procedure to better safeguard your information.

You can correct factual errors in your personally identifiable information by contacting us using the contact information below.

To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections.

Changes to This Privacy Statement

PetLink will occasionally update this Privacy Statement. When we do, we will also revise the "last updated" date at the top and bottom of the Privacy Statement. PetLink will obtain your opt-in consent or send an email or letter to you for any updates to this Privacy Statement that materially expand the sharing or use of your personal information in ways not disclosed in this Privacy Statement at the time of collection.

How to Contact Us

Should you have other questions or concerns about these privacy policies, please call us at 1-877-PETLINK (1-877-738-5465) or send us an email at petlink@petlink.net.

Last updated: April 30, 2009

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