Effective: October 17, 2008
Last updated: June 25th, 2020

Our Commitment to Privacy

We know that your privacy is important to you. We provide this notice explaining our online information practices and the choice you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personal information may be requested from you.

Collection of Personal Information

This notice applies to all information collected or submitted on the PetLink website or that you otherwise provide to us by email, through the PetLink call center, or by any other means. On some pages, you can order products, make requests and register to receive materials. The types of personal information collected are name, address, email address, phone number(s), street address, credit/debit card information, etc.

Other entities will collect Personal Information from or about you and provide it to PetLink if you choose to register your pet’s microchip with PetLink. For example, at veterinary clinics, animal shelters, pet stores, retailers, and other entities, which will share your registration information with us.

We also will collect and store Personal Information about other people that you provide to us. For example, if you list someone other than yourself as a point of contact, or if you order a gift to be delivered to someone else through The PetLink Store, we will collect and store that information. We also will collect information about your pet, such as name, microchip number and breed.

The Way We Use Information

We are committed to your privacy. We DO NOT RENT OR RELEASE FOR SALE any personal information (including email address) that we collect.

The data that you provide to PetLink is held in a central database and this database is only accessed by reference to interest or demographic categories in order to provide you with information about those interests you have selected. The process of supplying you with this information is at all times under the control of PetLink.

We use the information you provide about someone else when placing an order only to ship the product and to confirm delivery. We do not share this information with outside parties except to the extent necessary to complete that order.

We may offer products you want to personalize for another person. Information you provide to us will only be used for that purpose, and it is only disclosed to the person receiving the gift.

We use return email addresses to answer the email we receive. Such addresses are not used for any other purpose and are not shared with outside parties.

Finally, we never use or share the Personal Information provided to us in ways unrelated to the ones described above without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.

Your Choices

Anytime after registration you may choose how your personal information will be used as follows:

Option A:
The personal information provided is to be used solely for assistance with recovery of a lost pet.

We use the personal information you provide about yourself only to complete one an order or registration. We do not share this information with outside parties except to complete that order and to deliver the services offered under the by PetLink pet reunification program. This may include offers to update complementary products and or services that aid in the effectiveness of the PetLink recovery program.

As part of the Petlink pet reunification program, we may release your personal information to any licensed animal professional facility (veterinarian, shelter, rescue or municipal animal control agency) or in response to an inquiry by law enforcement.  Additionally, we also will disclose your information if required by law, if needed to comply with a judicial proceeding, court order, or alternate legal process.  We also reserve the right to disclose your information if we believe in good faith that it is necessary to protect our rights.

Option B:
In addition to utilizing personal information for assisting in recovery of a lost pet, subscribe to the PetLink mailing list; agree to receive information from PetLink.

By registering with PetLink, you are indicating that you would like to receive SMS and Email updates on our products and services, including those of relevant third party partners. You will receive these communications unless you specifically indicate that you would like to opt-out. You may change your SMS and Email preferences on the edit screen of your owner information page.

Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have implemented some physical, electronic, and managerial procedures to secure the information we collect.

Although we take precautions, there are no guarantees; and therefore, PetLink cannot be responsible for any loss or damage you or others may experience as the result of a loss in confidentiality of such information.

How You Can Access and Manage Your Information

You can access and manage all of your Personal Information online. Visit https://www.petlink.net/us/ and follow these instructions:

To update your information:
  • Select the gray “Member Login” button at the top right of the home page
  • Enter your User Name and Password
  • Select “My Information” from the left navigation menu
  • Select “Edit My Information” in red, at the top of the page
  • When you are done, be sure to click the red “Submit” button at the bottom of the page to save your changes.
To opt-out or un-subscribe from emails:

Follow these instructions to remove yourself from our mailing list so that you do not receive PetLink catalogs, information on products and services or third party offers; however, you will continue to receive account information and any communications associated with recovering your pet.

  • Select the gray “Member Login” button at the top right of the home page
  • Enter your User Name and Password
  • Select “My Information” from the left navigation menu
  • Uncheck the button under “Terms and Conditions”
  • Be sure to click the red “Submit” button at the bottom of the page to save your changes.

To protect your privacy and security, we will take reasonable steps to verify your identity before granting access or making corrections to your account.

Use of Internet Technologies To Collect Information On PetLink.net

PetLink.net will automatically collect information from or about your computer when you visit, such as your browser type, the Web site you came from (known as the referring URL), the time and date of your access, and your Internet Protocol address. We also collect information through cookies and other technologies to help us track user interactions with PetLink. We also use standard Internet technology, such as Internet tags to measure visitors’ responses to our Web site and the effectiveness of our advertising campaigns (including how many times a page is opened and which information is consulted). Please be assured that we do not collect or seek through these tags any Personal Information about our visitors.

Access to Your Information / California Privacy Notice

We provide you with choices regarding the personal information we collected of you, and California residents have certain rights pursuant to the California Consumer Privacy Act (“CCPA”).
Personal Information
Right to Delete – For California residents, if you would like to request that we delete your personal information, please email petlinksupport.us@petlink.net

Right to Know – For California residents, if you would like to request a report that details the categories of personal information collected about you, the categories of sources from which the personal information is collected, the purpose for collecting the personal information, the categories of third parties which whom we share the personal information and the specific pieces of personal information collected about you over the past 12 months, please email petlinksupport.us@petlink.net

We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes and to process transactions and facilitate customer requests. We do not discriminate against you for exercising any of your rights above, though we are not able to provide some services to you without such information.

Changes to This Privacy Statement

PetLink will occasionally update this Privacy Statement. When we do, we will also revise the “last updated” date at the top and bottom of the Privacy Statement. PetLink will obtain your opt-in consent or send an email or letter to you for any updates to this Privacy Statement that materially expand the sharing or use of your Personal Information in ways not disclosed in this Privacy Statement at the time of collection.

How to Contact Us

Should you have other questions or concerns about these privacy policies, please call us at 1-877-PETLINK (1-877-738-5465) or send us an email at petlink@petlink.net.

  • PetLink
  • c/o Datamars
  • 345 West Cummings Park
  • Woburn, MA 01801
  • U.S.A.


Last updated: June 25th, 2020

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